You built something real.
There's a genuine story behind your business — how it started, what it stands for, who it's for. We find it and tell it in a way that earns trust and reaches the customers and partners you actually want.
Independent Media & Content · Built by Journalists
You've built something, you know something, or you're working on something that matters — but the right people aren't hearing it. Slinky finds the real story inside your work and turns it into video, audio and writing that cuts through, then gets it in front of the people who can act on it. Newsroom craft. Genuine access. No filler.
Built by journalists. Run like a business.
Slinky is an independent media and content studio. We work with businesses, organisations and communities who have something worth saying — and turn it into content people actually want to watch, hear and read.
What we don't do is fill space with noise. Every piece earns its place. Get it right, make it matter, and get it to the people who need to see it.
That's the thread through everything we do — whether we're telling the story of a business, documenting the work of an organisation, or surfacing what a community already knows but can't get heard.
The solutions usually already exist. The problem is nobody's connecting the people who need them to the people who have them.
Two decades of knowing what makes a story cut through — and what gets ignored.
In person, on site. We listen first and film second. No script, no assumptions.
We build relationships and reach you control — not borrowed attention at the mercy of an algorithm.
We measure success by what your content moves, not by how many likes it collected.
We're a small, senior team that handles the whole thing: finding the story, producing it across formats, and getting it to the right audience. You bring the work and the knowledge. We do the rest.
From a 60-second social clip to a 25-minute documentary. Real people telling real stories, shot and edited to broadcast standard — then aimed at the audiences that matter.
Sometimes the most powerful thing is letting someone talk. We record, edit and distribute audio stories and long-form conversations — the kind people stay in the car to finish.
Long reads, newsletters, investigative features. When something's worth explaining, we dig into it and write it up — clear, honest, and hard to look away from.
We turn up with microphones and cameras, not clipboards. On-site production and structured conversations that draw out what you and your people actually know.
A single shoot becomes a film, a podcast episode, a written piece, a run of social content and a newsletter story. We don't ask for your time twice — we make one session go further.
We don't publish and hope. We get stories in front of decision-makers, media and the communities who need to hear them — twenty years of newsroom relationships, put to work.
A documentary from the Kimberley in Western Australia, following an equine-therapy program supporting young Indigenous people through grief, trauma and a regional suicide crisis. Produced for The Guardian.
Watch →An ABC Radio National report on living with COVID fatigue — health journalism that leads with the human experience rather than the headline figures.
Listen →Federal election coverage for ABC News, reporting from the Sydney seats where the result was actually fought out — on the ground, with the voters who decided it.
Read →Slinky's own current series — personal narrative used as the way into serious reporting on Australia's chronic-pain and health systems. The approach, in action.
Read the series →We don't turn up with a camera and a deadline. We turn up with questions, and we take our time.
We come to you — your business, your site, your community. No script, no assumptions. We listen to what matters before anything else happens.
Your story isn't isolated. We connect it to the wider context so what we make carries real weight — content with substance, not just content with polish.
Video, audio, written — whatever fits the story and the audience. We produce it with you, not about you. You see it before anyone else does.
We don't publish and walk away. We put your story in front of the people who can act on it — decision-makers, customers, communities, partners.
There's a genuine story behind your business — how it started, what it stands for, who it's for. We find it and tell it in a way that earns trust and reaches the customers and partners you actually want.
Community groups, health services, NFPs and councils doing work that matters but struggling to get the word out. We produce the content that connects what you do to the people who need it.
You understand your field from the inside — and you know what's working and what isn't. We give that knowledge a platform, without the red tape, in a form that lands.
We come to you. We listen first. We turn what your community already knows into something powerful, protected, and impossible to ignore.
Samuel
Emery
Founder & Executive Producer
Samuel Emery spent two decades in newsrooms learning what makes a story cut through — and, just as importantly, why the stories that most need to be told so rarely are.
Slinky is the answer to that. An independent studio that reports like a proper newsroom, operates like a proper business, and stays accountable to the people whose stories it tells.
When you work with Slinky, you're not handing your story to a content mill. You're working directly with someone who has spent twenty years deciding what's worth telling, how to tell it, and how to protect the people who trust you with it.
You can see the work in his current independent series, The Pain Revolution Nobody's Talking About — personal narrative used as the way into serious, systemic reporting.
Whether you're a business with a story, an organisation that needs to be seen, a professional with something to say, or a community with something the rest of us should hear — the door is open.
You don't need it perfectly formed. Tell us roughly what's going on and we'll take it from there. Everything you share is confidential, and we only follow up if you want us to.